Fascinating. Actual physiological effects. Hard to know about the differences in causes and effects, but provocative.
Go below the fold for an excerpt. And with a nod to Erik C.
Go below the fold for an excerpt. And with a nod to Erik C.
WHAT happens to your body when you take risks? What happens to it when
you make or lose money? Economics rarely asks these questions. It tends
to view the assessment of financial risk as a purely intellectual
affair, involving the calculation of asset returns, probabilities and
allocation of capital. It is economics from the neck up.
But to this bloodless account of decision making, I want to add some
guts. Advances in neuroscience and physiology have shown that when we
take risk, we do a lot more than just think about it. We prepare for it
physically.
Normally, the body of a risk-taker purrs along efficiently — after all,
our bodies have been crafted for the quick reactions and gut feelings we
need to survive in a brutal world. But not always. Under circumstances
of outrageous success or terrifying failure, our biology can overreact;
and when this happens to traders and investors, they suffer an
irrational exuberance or pessimism that can destabilize financial
markets and wreak havoc on the wider economy.
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