No one quoted in the article appeared to be happy with the practice, which to me just kind of makes sense. A bureaucrat from U of Kansas put it this way:
“Where we have gone astray culturally,” he said, “is that we have focused almost exclusively on starting salary as an indicator of life earnings and also of the value of the particular major.”
(Is there a better single proxy for life earnings than one's starting salary??)
Mark Kushner, dean of Iowa State's engineering college weighs in thusly:
Mr. Kushner said he thought society was no longer looking at higher education as a common good but rather as a way for individuals to increase their earning power.
“There was a time, not that long ago, 10 to 15 years ago, that the vast majority of the cost of education at public universities was borne by the state, and that was why tuition was so low,” he said. “That was based on the premise that the education of an individual is a public good, that individuals go out and become schoolteachers and businessmen and doctors and lawyers, that makes society better. That’s no longer the perception.”If that was the perception of the past, I don't think its very accurate to emphasize a significant public good dimension of higher education. It really is all about the Benjamins, isn't it?