Old Yeller Dog Food
Kroger introduces "Old Yeller" brand chunk dog food.
From the release:
“The movie is a timeless classic that transcends generations, and we believe this brand will appeal not only to original fans, but to the millions of Americans who share the same kind of special bond with their beloved dogs,” said Barry Vance, Kroger senior corporate category manager.
“Bringing Disney’s Old Yeller brand to a trusted retailer like Kroger was a natural fit,” said Christopher King, category director, Disney Consumer Products FMCG. “Disney’s Old Yeller dog food is for those dogs that are part of the family.”
MacMan, who is usually the nicest and most sensitive guy on earth, has the following suggestions for tag lines for ads:
Your dog will be rabid for Kroger's Old Yeller!
Kroger's Old Yeller: Before you shoot him.
If your dog could talk, he'd ask for Kroger's Old Yeller as his last
meal. Make it his next.
That's sick, MacMan. Good job!