The pursuit of the green cash flow has begun. Here are some Transit and Highway marketing efforts. For a little perspective on the Transit end, here is Thomas Rubin Writing for the Reason Foundation.
Rubin states “The purpose of this critique is not to attempt to show that buses are bad for energy use, air quality, or the economy. It is, rather, to show that any proposal to achieve improvements in any of these through transit, including bus transit, must be based on a realistic presentation of the current situation, the historical trend, and the practical potential for improvement. Any evaluation based on wholly ridiculous bus load factors and misstatements of auto load factors, using this analysis as the basis for future promises of improvements, fails this test badly.”
Jobs labeled green now have the highest market value. “Green” is even better than “free”, because policy makers can justify tax increases to help pay for their winning coalition (link...).