You don't have to be an idiot to write for the NY Times.
But it helps. P-Krrog, for example, is certainly not an idiot. But he has to act like one to publish in the Times.
Being an idiot is the only qualification I can see for Lee Siegel writing a column.
Some analysis, from NO MORE MISTER NICE BLOG.
A lagniappe: Here is Mr. Siegel being an idiot on the Daily Show. Now that "Kim Jong Il Looking at Things" won't have any new entries, perhaps someone can have a blog entitled "Lee Siegel Being An Idiot." It would have daily entries.