Spammers used to take a little pride in their work. Make up a story, about a war, a widow, and a desperate last chance to make things right. Some romance, some mystery, knamean?
But now, these kids today simply do not take any pride in their work. Look at this spam I got yesterday: Really? If you are going to send a stupid spam phish to a million people, wouldn't you spend more than 20 seconds writing the thing? I understand spammers are busy, but where's the craftsmanship?