Monday, September 17, 2012

The culture that is Korea / MIE

People, the R.O.K. is the men's make-up capital of the world.

Over 21% of global sales happen there and gross sales for 2012 are expected to exceed $850,000,000.

Men wear lipstick and foundation!

What has happened to the rough and tumble Korean male?

Theories abound, but as always in Asia, cherchez the Japanese:

Things began to change in the late 1990s, when the South Korean government relaxed a ban on Japanese cultural goods, exposing South Koreans to different ideas on male beauty, including popular comics featuring pretty, effeminate men.

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