Great essay in Inside Higher Ed on how "just be yourself" is horrible advice for academics going out on the job market.
Immortal line: "Sorry Academics; you suck at interviewing".
Mrs. Angus and I very very much emphasize to our students that they absolutely should NOT be themselves and spend a month or two before the job market working with them to project a professional persona. We run them through multiple rounds of practice interviews and practice job talks.
We were lucky this year to each have an excellent student on the market, each of whom had a full dance card at the AEAs and now have multiple campus visits. In fact, both are out on campus interviews right now.
Hat tip to RKG.