The American Academy of Arts and Sciences is big on pushing this pet project: “the Alternative Energy Future." It's certainly true that it's easier to imagine different energy sources when you aren't bound by physics or chemistry.
Amusingly, it turns out that the longtime director has been big on pushing her own pet project, "the Alternative Resume Past." It's certainly true that it's easier to make up degrees and accomplishments instead of actually graduating or accomplishing.
A nod to WH.