Sunday, January 18, 2009
Advertising: Yer doin' it Wrong!
Norman has grown a lot since Mrs. Angus and I arrived. Now we even have a very good Indian restaurant, Himalayas, that makes great dosas and uthappams. However, their advertising needs work.
First, their slogan is "Aroma of India" which I would not necessarily consider appetizing!
Second, their other slogan is "A fine dining experience where earth and sky meet". People, the place is right next to the dollar store and it is often filled with college students. So much for the "fine dining" part. As far as "where earth and sky meet" I guess literally that means "the ground" so it has to be trivially true, but isn't its usual sense a place of high elevation? Maybe they outsourced their advertising to folks who'd never seen Oklahoma?
Oh, well. If you're ever in Oklahoma and are hankering for a dosa, Himalayas is the place.