Markets in everything: non-surgical sterilization
Levi's is actually marketing and selling what they call "ex-girlfriend jeans" to men.
Here's their pitch:
Remember the girlfriend with the great style? Here's a tribute to her -- a fit that's super-snug allover, an update of the five-pocket classic that's as skinny as it gets.
Here's a pic:
I can totally see this fad sweeping through the membership of the American Economic Association, can't you?