Friday, September 02, 2011

Markets in everything: earthmover edition

In the shadow of the Vegas strip, you can pay $400, get 10 minutes of instruction, and then get turned loose to operate earth-moving equipment in a vacant lot.

Really.

The company is called Dig This. Their website is here. The AP story is here. Sharon Zukin could not be reached for comment.


2 comments:

Anonymous said...

> Sharon Zukin could not be reached for comment.

Us sociologists are never gonna live this down are we?

Gerardo said...

They aren't really having fun. There just aren't a whole lot of public beaches, inflatable rafts, picnic tables, street signs, park benches, etc... in Vegas.