So, there is this Indian car company. It makes Tatas.
In fact, the company is betting that the key to prosperity
is having very small Tatas, because then everybody can get their
hands on ... one.
A game? Come up with ad slogans:
"Get your hands on our Tatas!"
"The Tata Bodacious: Our high beams are ALWAYS on."
Try it. It's fun!