Tuesday, June 08, 2010

Seatbelt Ad: Persuasion, not coercion

Sweet, and pretty. Also, advocating persuasion rather than coercion in using seatbelts.

1 comment:

Karl said...

It is a lovely commercial, but the coercion/persuasion angle makes me wonder: at what percentage of seat belt use does the principle of liberty cease to obtain? Do we oppose seat belt laws if they only move seat belt use from 70% to 73%, but support them if they move use from up from 25%?

NHTSA makes this claim:
http://upload.wikimedia.org/wikipedia/commons/c/c1/Lives_Saved_by_Safety_Belts_and_Air_Bags%2C_NHTSA%2C_DOT.jpg and says that the present use rate is 73%.

I'm with the MIMITW, I oppose coercion, but in this case I am willing to make an exception.