Maybe half a billion will do the trick!

At the University of Oklahoma we count on rabid statewide support and our 7 national championships to keep things a hoppin'. At Oklahoma State, they count on T Boone Pickens (what a great name, reminds me of Foghorn Leghorn). Mr. Pickens donated $70 million to OSU athletics in 2003. Unsatisfied with the results, he upped the ante and added another $165 million last year.

Why?

"What I keep coming back to is we're in the Big 12, and it's a tough conference," Mr. Pickens said. "I want us to be competitive. How it impacts me? My name's on the stadium.

"I don't know what else they could do. I guess they could put it on each one of the seats."

So far not so good: the 'Pokes are 4-3 so far this year and their recent victory against Nebraska induced that august institution to fire its athletic director, even though they had just just given him a new 5 year contract over the summer. I guess it's still not cool to lose to OSU, where's that checkbook T Boone??

Update: grammar edit at 10:44 pm